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Media pieces
Siah writes regular columns for various media outlets. This page contains a selection of articles, interviews and commentaries that have been published in print and digital media.



Education and communication are key in health value propositions in China
For the most part, the Chinese market has grown accustomed to consuming cheaper goods. But as Chinese consumers enjoy increased spending...


Customization will go a long way in the Chinese market
The future of consumption in China is digital, consumer-driven and aided by secure mobile payment systems. If China grows more than 6 per...


The rising power of Chinese consumers
Chinese consumers used to be thrilled with imported products and services. These days, only imported products and services that are of...


The China food boom
We expect the boom in the Chinese food market to continue for years to come. The rising proportion of middle income earners (around 225...


Quality of execution is paramount in China
Last week saw social media hit out at IKEA, the Swedish furniture and home accessories retailer, in particular in China. MALM chests and...


Food for thought in the Chinese market
Quality food supply is becoming a priority for Chinese consumers, as the market does not seem to be able to get it right when it comes to...


China is moving up in the value chain
Global mergers and acquisitions (M&As) are on the rise. The proportion of Chinese M&As has increased little by little over the last...


A reason to celebrate
Chinese New Year is celebrated in January or February each year. This year, it falls on February 8th and presents a welcome distraction...
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